Faruk
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Pay per lead or cost per lead (PPL) is an affiliate marketing model, where a partnership is formed between an advertiser and a business owner where the advertiser undertakes to bring leads to the partner-company and get paid by a commission.
It is a subcategory of classic affiliate marketing where you get commissions for selling products. This is essentially selling “customers” to businesses. The rest is the same.
What is good with PPL is that many of these affiliate programs have tiered referrals, meaning – you get certain percentage of your referrals commissions as well (if he refers new customers also).
What You'll Learn
How does Pay Per Lead Work?
In a pay per lead deals, the business or the advertiser pays for leads generated at their destination site. And the payments are made only for the qualified leads – those that make the desired action, like signing up or leaving contact or some other demographic information.
Pay per lead programs usually requires a lead (person you refer to them) to:
- Sign up for a free trial
- Create an account with their business
- Register for an event like a webinar or showing of some sort
- Download or install app or other software
- Request a demo, e.g., software or product demo
- Book/schedule a meeting, appointment, or visit
- Submit contact info, e.g., email address or phone number
- Complete a quote, for example, a life insurance quote
If you have thought for yourself while reading the above, “well those are some easy requirements, signing up or watching a webinar is not too hard for people to do” – you are discovering probably the best feature of PPL marketing – it is easier to score conversions as the bar is indeed set low.
But, the bar is not the only thing that is low – so are the payouts. They are usually measured in cents, rather than dollars but since the conversions are much higher – it evens out and you can earn solid money provided you can acquire qualified traffic.
The Top Affiliate Programs
Before we list the programs, let’s first see what would make an affiliate program to be “top” or “best”.
Of course, the commission or the money paid per lead is the leading criterion. But not the only one, there are more.
Decent commission
This will heavily depend on the vertical/industry you are active in but generally, 20% commission is the widely used benchmark. Of course, fixed commissions are a different beast, they are usually agreed upon individually with every advertiser.
Cookie Length – The longer, the better
Only a handful of products are the so-called “impulse” buys where people get triggered in a moment, whip out their credit card and buy it on an instant. Most of the time, they need to sleep on it, discuss it with their partner, wait for their paycheck etc before they make the purchase. That is why it is important that the advertiser gives you a fair time frame for conversion. Couple of days or even only a week is pretty unfair and you will lose a lot of money in such programs. 30 days is an acceptable time-frame for a cookie length – if the customer doesn’t convert in that period, he probably gave up altogether.
Other Factors
Other criteria you should take into consideration are a program’s earnings per click (EPC), payout threshold, deep linking capabilities, and support. You need a responsive affiliate manager who is there when you need help. Also, the tracking software needs to be reliable and credible, otherwise you could easily get defrauded of your commissions.
Pay Per Lead Affiliate Programs List
Let’s check the best pay per lead affiliate programs in more details.
Top affiliate networks like ShareASale, Impact, CJ Affiliate and FlexOffers already contain huge lists of affiliate programs you should definitely check out. But my list is more concise and divided into categories for easier overview.
Most big companies have their own affiliate program and the details about them are usually located in their website’s footer area. If you can’t find it there, you can always do a google search filtered only for that site with the site:domain.com operator. For example:
affiliate program site:domain.com will give you all pages on the site that mention affiliates of referrals.
Canva – Pay Per Lead SMB Affiliate Program
Canva is a powerful and easy-to-use graphic design software that has become incredibly popular with digital marketers, business owners, influencers, and bloggers. It allows users to create stunning graphics for social media posts, infographics, logos, banners and more without any prior design experience.
The Canva affiliate program offers an attractive way to earn money from the platform. You can earn up to $6.50 per lead or free sign up that you refer to Canva. Additionally, you get 25% commission on paid accounts and 100% commission on the first month of your referred customer’s paid plan. This makes it a great opportunity for anyone looking to make some extra money by referring people to Canva.
ClickFunnels
ClickFunnels is a software as a service (SAAS) platform that helps users quickly and efficiently build optimized sales funnels. It is a website builder and sales funnel creator that aims to convert website traffic into paying customers. ClickFunnels has been used by over 100,000 users to build over 10 million sales funnels. In addition to its main features, the ClickFunnels affiliate program also offers opportunities to earn commissions.
This program includes a pay-per-lead element, where affiliates can earn $1 for each transaction of a free-plus-shipping book, with a 45-day cookie window.
The most appealing aspect of the affiliate program is the potential to earn recurring monthly commissions on sales. New ClickFunnels affiliates receive a 20% commission rate on subscription purchases, which can increase to 30% if they earn $1,000 in commissions in a single month.
PayChex
Paychex is a leading provider of payroll, HR, employee benefits, and business insurance services for small and medium-sized businesses. Founded 45 years ago, Paychex has grown to serve hundreds of thousands of businesses across the United States. With over 700,000 new businesses started in the US each year, there is a constant demand for their services.
To capitalize on this demand, Paychex offers an affiliate marketing program that pays $75 per lead sent their way. This pay-per-lead program allows affiliates to earn money by referring potential customers to Paychex’s services. It’s a great way for affiliates to make money while helping businesses get the help they need with payroll and other HR tasks.
Hiscox
Hiscox is an insurance company that specializes in providing customized policies to small businesses. Their policies cover all the necessary areas such as cybersecurity, business owner policies, short-term liability, general liability, and professional liability. As an affiliate of Hiscox, you can earn $25 per lead that generates a quote via your link. This is a great way to make money while helping small businesses protect themselves from potential risks.
The commission rate for Hiscox’s pay per lead affiliate program is $25 per lead. You can join either FlexOffers or their private network to promote Hiscox’s services and start earning commissions right away. With their comprehensive coverage and competitive rates, Hiscox is a great choice for small business owners looking for reliable insurance solutions. So if you’re looking for a lucrative affiliate program with high earning potential, then look no further than Hiscox!
National Debt Relief
National Debt Relief is a debt relief service provider that helps US consumers get out of debt. It’s fully accredited by the Better Business Bureau, with an A+ rating, which gives potential leads a great deal of trust in the company. National Debt Relief also has an affiliate program on ShareASale, where affiliates can earn $27.50 for every qualified free debt relief quote request they generate. The process is simple and straightforward; all it takes is a few minutes to fill out the six-field online form and submit it.
Overall, National Debt Relief provides an excellent opportunity for affiliates to make money while helping people get out of debt. The company’s high BBB rating and easy-to-use form make it a great choice for those looking to promote debt relief services. Plus, with its generous commission rate, affiliates can easily make a good income from this program.
Buildium
Buildium is an innovative property management software that helps property managers streamline their operations. It offers a comprehensive suite of features to help manage tenant and owner relationships, control tasks and maintenance, market properties, and grow their businesses. With Buildium, property managers can easily keep track of all their rental units, tenants, owners, and vendors in one place. They can also quickly create custom reports to analyze their data and make informed decisions.
In addition to its powerful features, Buildium also has an affiliate program that allows users to earn money by referring new customers. Affiliates receive $10 for each free trial sign up they refer plus 25% commissions on monthly subscriptions. This makes it easy for affiliates to generate passive income while helping others discover the power of Buildium’s property management software. With its user-friendly interface and powerful features, Buildium is the perfect solution for any property manager looking to simplify their business operations.
Commission: $25 for every successful subscription
Cookie Duration: 60 days
Payment Methods: Wire, direct deposit, check, and PayPal
Sendinblue
Sendinblue is an all-in-one marketing platform that provides users with a comprehensive suite of tools to help them reach their goals. With Sendinblue, users can do email marketing, SMS marketing, automation, landing pages, social media marketing, signup forms and more. To make the most out of this platform, Sendinblue has created an affiliate program that rewards affiliates for every qualified lead they generate.
The Sendinblue affiliate program is designed to be easy to use and understand. Affiliates are provided with promotional material and a priority support team to help them get the best results. In addition to earning commissions for each qualified lead they generate, affiliates also receive bigger commissions when the lead turns into a paying customer. This makes it easier for affiliates to maximize their earnings from the Sendinblue affiliate program.
Commission Rate:€5 per free account and €100 per subscription
Cookie Duration:90 days
Semrush
Semrush is one of the most popular digital marketing solutions available today, offering a comprehensive suite of tools for competitor research, content marketing, SEO, PPC and social media marketing. It’s easy to use and prices start at just $99.95 when paid annually. The Semrush affiliate program is hosted on the Impact Radius network and pays a small commission of $0.01 for new account registrations and a much more attractive $10 for free trial registrations. The cookie window ranges from 120 days on registrations to 370 days on trials, giving you plenty of time to earn commissions from your referrals.
The Semrush platform is an invaluable tool for any digital marketer looking to get ahead in their industry. With its comprehensive suite of features and competitive pricing structure, it’s no wonder why so many people are turning to Semrush as their go-to solution for digital marketing success. As an affiliate partner with Semrush, you can benefit from their generous commission structure while helping your referrals get the most out of their digital marketing efforts.
Sign up for SEMrush affiliate program on Impact Radius. SEMrush will pay you $0.01 per free sign up, $10 per free trial, and $200 per sale.
Petplan
The Petplan Affiliate Program is a great way to make money while helping pet owners protect their furry friends. With this program, you can offer comprehensive pet insurance that covers around 90% of the bill for most treatments. This is especially important considering that more than 30% of pets need unexpected or emergency treatment and the cost of even a single visit to a vet clinic can be hundreds of dollars.
Having Petplan insurance means pet owners won’t have to worry about the cost of cancer treatment, surgery, diagnostics, and even hydrotherapy. Plus, with an estimated 4% growth in the market each year, there’s plenty of potential for making money through this platform. So if you’re looking for an easy way to make some extra cash while helping out pet owners in need, then the Petplan Affiliate Program is definitely worth considering.
You Should Promote Petplan because Americans spent US$19 billion in 2019 alone on veterinary care for their pets. Petplan provides you with an offer that appeals directly to an audience that will be happy to pay for it.
Commission:$25 per lead
Cookie Duration:30 days
Payment Methods:Direct deposit, PayPal
Products:Pet insurance
Rankpay – Pay Per Lead SMB Affiliate Program
Rankpay is a performance-based search engine optimization company that offers an innovative way to get your website ranked on the top of search engine results. With Rankpay, you tell them the keywords you want to rank a page for and they will work hard to make it happen. The best part is that you only pay them if they are successful in getting your page ranked. This makes it a great option for businesses who want to increase their visibility online without taking any risks.
Rankpay also has an affiliate program where you can earn money by referring new customers. You can sign up through ShareASale and earn $25 per free sign up. If you reach more than 20 signups in one month, they’ll bump that up to $50 per referral. This is a great way to make some extra money while helping others get their websites ranked higher on search engines.
ShareASale – Pay Per Lead SMB Affiliate Program
ShareASale is an affiliate network that provides access to hundreds of different affiliate programs. It is a great resource for anyone looking to monetize their website or blog through affiliate marketing. Unlike many other affiliate networks, ShareASale specializes in B2C (business-to-consumer) affiliate marketing, with more than 39 consumer categories represented by its various programs. This means that you can easily find something relevant to your audience and start earning commissions on a per-lead basis.
The best part about ShareASale is that it adds more than 260 new affiliate programs every month, so you’ll never run out of options when it comes to finding the right program for your website or blog. With such a wide variety of programs available, you’re sure to find something that fits your niche and helps you make money from your website or blog. Whether you’re looking for B2B or B2C programs, ShareASale has something for everyone.
Grammarly – Pay Per Lead SMB Affiliate Program
Grammarly is an invaluable tool for students, writers, and professionals alike. It offers comprehensive grammar, punctuation, and spell-checking software to help users improve their writing. Grammarly’s software checks more than 250 grammar rules to ensure accuracy and clarity in writing.
The Grammarly affiliate program is a great way to make money while helping others improve their writing skills. As an affiliate, you can earn a commission of $0.20 per lead that you refer to the Grammarly website. Plus, with a cookie duration of 90 days, you can be sure that your referrals will be tracked for the entire duration of the program. So join the Grammarly affiliate program today and start earning money while helping others write better!
FreskWorks – Pay Per Lead SMB Affiliate Program
FreshWorks is a popular customer relations management (CRM) software service that helps small and medium-sized businesses offer excellent customer support. It supports various communication channels including emails, social media, phone, and website. Freshworks also has an affiliate program that allows affiliates to earn $5 per lead and 15% recurring commissions in the first year from referrals that sign up for a paid account. This is an attractive offer for those looking to monetize their website or blog traffic.
The FreshWorks affiliate program is managed through a private network, which ensures that only qualified affiliates are accepted into the program. Affiliates can easily track their performance with detailed reporting tools and real-time tracking of leads and sales. With its generous commission rate and easy-to-use platform, FreshWorks provides an excellent opportunity for affiliates to make money online while helping small businesses succeed.
ConstantContact – Pay Per Lead SMB Affiliate Program
ConstantContact is a great choice for SMBs looking to market their products, grow their email list, and support their customers. As one of the oldest email autoresponders available, ConstantContact has been in the business for over 20 years and offers an excellent pay per lead affiliate program. When you sign up to promote ConstantContact as an affiliate, you will receive $5 for each free trial signup that you refer. If the lead proceeds to open a paid account then you will receive an additional $105 commission. This is a great way to earn money online with a reliable and established company. The commission rate is very competitive at $5 per lead and $105 per upgrade to a paid account. With this program, affiliates can easily generate passive income with minimal effort.
SwagBucks – Side Hustle Pay Per Lead Affiliate Program
Swagbucks is an online rewards program that pays consumers for completing a variety of tasks. It’s like Survey Junkie, but with more monetization options. Swagbucks offers cashback from over 1,500 retailers including Amazon, Target and Walmart. Additionally, they have a pay per lead affiliate program on Awin which pays a flat fee of $2.20 for every verified email address submitted by new users in Australia, the United States, Canada, Germany, France and the United Kingdom.
Swagbucks is an easy way to make money online without having to invest any money upfront. You can earn points by taking surveys, watching videos or shopping online at participating retailers. The points you earn can be redeemed for gift cards or cash via PayPal or Venmo. Plus, you can even get bonus points when you refer friends and family to join the program. With so many ways to earn money with Swagbucks it’s no wonder why it’s one of the most popular rewards programs around!
FreshBooks
FreshBooks is an accounting and management software designed to help small businesses manage their finances. It offers a wide range of features, including the ability to send invoices, track time, manage receipts and expenses, and accept credit cards. With FreshBooks, businesses can easily keep track of their financials in one place.
The FreshBooks affiliate program pays a $10 commission per lead. This program is hosted on ShareASale and has a cookie duration of 120 days. This means that affiliates will be credited for any sales made within 120 days of the initial referral. Affiliates can earn money by promoting FreshBooks through their websites or social media channels. The program also provides promotional materials such as banners and text links to help affiliates get started quickly.
1-800Accountant
1-800Accountant is an innovative virtual accounting firm that provides exceptional services to start-ups, entrepreneurs, freelancers, and small businesses. They offer a wide range of services such as bookkeeping, tax preparation, payroll processing, business consulting and more at affordable prices. As an affiliate partner of 1-800Accountant you can earn $1 per lead that you refer to them. The cookie duration for this program is 90 days which means that you will get paid for any leads referred within 90 days of the initial referral. The affiliate software/network used by 1-800Accountant is ShareASale which makes it easy to track your referrals and commissions.
If you are looking for a reliable and cost effective way to manage your accounting needs then 1-800Accountant is the perfect solution for you. With their comprehensive services and generous commission rate of $1 per lead it’s definitely worth considering joining their affiliate program. Plus with the long cookie duration of 90 days you have plenty of time to generate leads and maximize your earnings potential. So don’t wait any longer – join the 1-800Accountant affiliate program today!
Keap
Keap is an all-in-one software solution for small businesses that offers a range of services, including customer relationship management (CRM), email marketing, text messaging, landing pages, payments, and more. With 24/7 support and easy-to-use features, Keap makes it simple to manage your business operations. Plus, they offer an affiliate program that pays $25 per lead.
The Keap affiliate program is powered by CJ Affiliate and PartnerStack. When you join the program, you’ll receive a commission rate of $25 for each successful referral. The cookie duration is 45 days so you can earn commissions from customers who return to the site within that time frame. With Keap’s comprehensive suite of services and generous commission rates, it’s a great opportunity for affiliates to make money while helping small businesses succeed.
QuickBooks
Quickbooks is a powerful accounting software solution for businesses of all sizes. Owned by Intuit, the company behind popular products such as Intuit Mint, Credit Karma, TSheets and Mailchimp, Quickbooks offers an affiliate program that pays $5 for every customer who completes a form to start a free 30-day trial of its Payroll software. The conversion rates are strong, ranging from 4% – 7%, with peak performance during Q1.
The Quickbooks affiliate program can be found on the CJ Affiliate network and has a seven-day EPC of $174.46 and a 45-day cookie window. This makes it an attractive option for affiliates looking to make money through their website or blog. With its high conversion rates and generous commission structure, Quickbooks is an excellent choice for those looking to monetize their online presence.
Zenefits
Zenefits is a comprehensive and mobile HR experience that simplifies human resources. It offers a wide range of features to help businesses manage their employees, including payroll, benefits, onboarding, time tracking, and more. With Zenefits, businesses can easily manage their HR needs without having to invest in expensive software or hire additional staff.
The Zenefits affiliate program allows you to earn money by referring customers to the platform. When someone signs up for Zenefits through your referral link, you will receive a $25 commission per lead. The cookie duration is 30 days and the affiliate software/network used is Impact. Joining the Zenefits affiliate program is easy and it provides an excellent opportunity for anyone looking to make some extra money with minimal effort.
FAQs
It is difficult to determine the highest paid affiliate program as the amount of money that affiliates can earn varies widely depending on a variety of factors, including the specific program, the products or services being promoted, and the affiliates’ level of experience and expertise. Some affiliate programs may offer high commissions or generous bonuses, while others may have lower rates.
Pay per lead (PPL) affiliate programs are a type of affiliate marketing program where affiliates are paid for each lead that they generate for the company. A lead is typically defined as a potential customer who has expressed interest in the company’s products or services by providing their contact information, such as their name and email address. PPL programs are often used in industries such as insurance, finance, and education, where it is important to generate high-quality leads.
Many companies offer pay per lead (PPL) affiliate programs as a way to generate leads for their products or services. These companies may be in a variety of industries, including insurance, finance, education, and more. It is important to research the specific terms and conditions of a PPL program before joining, as the requirements and payment structures can vary.
It is difficult to determine the three best affiliate marketing programs as the effectiveness of a program depends on a variety of factors, including the specific products or services being promoted, the target audience, and the affiliates’ level of experience and expertise. Some popular affiliate marketing programs include Amazon Associates, Commission Junction, and ShareASale.
It is possible to make six figures or more with affiliate marketing, but it requires hard work, dedication, and a thorough understanding of the industry. Success in affiliate marketing depends on a variety of factors, including the quality of the products or services being promoted, the affiliates’ marketing skills and strategies, and the target audience. It is important to set realistic goals and to be willing to put in the time and effort to achieve them.
Whether it is worth it to pay for leads depends on the specific circumstances and goals of the company. In some cases, paying for leads may be an effective way to generate high-quality leads and increase sales. However, it is important to carefully consider the potential costs and benefits of paying for leads, as well as the specific terms and conditions of the lead generation program.
The appropriate price to pay per lead depends on a variety of factors, including the quality of the leads, the industry, and the specific goals of the company. It is important to research and compare different lead generation programs to determine the most cost-effective option.
Whether paying for leads is worth it depends on the specific circumstances and goals of the company. In some cases, paying for leads may be an effective way to generate high-quality leads and increase sales. However, it is important to carefully consider the potential costs and benefits of paying for leads, as well as the specific terms and conditions of the lead generation program.
It is possible to make a significant income with affiliate marketing, but it is difficult to become a millionaire solely through this means. Success in affiliate marketing depends on a variety of factors, including the quality of the products or services being promoted, the affiliates’ marketing skills and strategies, and the target audience. It is important to set realistic goals and to be willing to put in the time and effort to achieve them.
It is possible to make a significant income with affiliate marketing, but it is difficult to make a million dollars solely through this means. Success in affiliate marketing depends on a variety of factors, including the quality of the products or services being promoted, the affiliates’ marketing skills and strategies, and the target audience. It is important to set realistic goals and to be willing to put in the time and effort to achieve them.
What industry pays the most for leads? The industry that pays the most for leads can vary depending on a variety of factors, such as the specific products or services being offered, the target audience, and the competition within the industry. It is important to research and compare different lead generation programs to determine the most cost-effective option for a specific industry.
What is the best source for leads? The best source for leads depends on the specific goals and target audience of the company. Some common sources of leads include social media, email marketing, pay-per-click advertising, and search engine optimization. It is important to carefully consider the specific needs and goals of the company when identifying the best sources for leads.
To set up a pay per lead (PPL) affiliate program, follow these steps:
Identify the products or services that the program will promote and the target audience.
Determine the commission structure and payment terms for affiliates.
Set up a tracking system to track and measure the performance of affiliates.
Create marketing materials and tools, such as banners, landing pages, and email templates, to help affiliates promote the products or services.
Recruit affiliates and provide them with training and support.
Monitor and optimize the program to ensure its ongoing success.
To create a profitable PPL affiliate program, consider the following:
Identify the products or services that the program will promote and the target audience.
Determine a competitive commission structure and payment terms for affiliates.
Set clear and achievable goals for the program.
Use marketing tools and techniques, such as email marketing and social media, to attract affiliates and promote the program.
Provide affiliates with training and support to help them succeed.
Monitor and analyze the performance of the program to identify areas for improvement.
To create a profitable PPL affiliate program, consider the following:
Identify the products or services that the program will promote and the target audience.
Determine a competitive commission structure and payment terms for affiliates.
Set clear and achievable goals for the program.
Use marketing tools and techniques, such as email marketing and social media, to attract affiliates and promote the program.
Provide affiliates with training and support to help them succeed.
Monitor and analyze the performance of the program to identify areas for improvement.
There are several ways to find pay-per-lead (PPL) affiliate programs:
Research and compare different affiliate networks, such as Commission Junction and ShareASale, which often have a variety of PPL programs available.
Search online for specific companies or industries that offer PPL programs.
Join industry-specific forums or online groups to connect with affiliates and learn about PPL programs in a specific industry.
Attend industry conferences and events to network with affiliates and learn about new PPL programs.
